David S. Gooder


Of Counsel Dave Gooder
Brand Protection
Intellectual Property
E: dgooder@harvey.law
T: (415) 926-7776
F: (415) 402-0058

Peter Harvey's vCard CURRICULUM VITAE

David Gooder is an internationally recognized trademark and brand protection lawyer. He has worked for almost 25 years at the forefront of intellectual property issues in the distilled spirits and wine industries and on IP challenges facing iconic global brands.

Most notably, David is known for being the founding Managing Director and Chief Trademark Counsel at Jack Daniel’s Properties, owner of its namesake brand. He was also Chief Trademark Counsel for Brown-Forman Corporation, which owns over 30 distilled spirits and wine brands. In his position, David directed the company’s global intellectual property work, most notably it’s large trademark portfolio, rights clearance, brand protection (including anti-counterfeiting), licensing and entertainment deals for the brands.

Some of David’s notable achievements during his many years with Jack Daniel’s/Brown-Forman include the following:

  • Developed, with the late Gerry Ford, a consumer confusion “quick assessment” tool for gauging likely confusion for a fraction of the cost and time previously incurred in pilot surveys.
  • Established and continually improved JD’s policy-driven trademark enforcement program.  
  • Created the enforcement protocol and protest letter which went viral as the “World’s friendliest cease and desist letter” which is now widely viewed as a “best practice.”
  • Lead the development of an analysis-based IP budgeting process.  
  • Presided over a multi-pronged enforcement program which had a > 98% success rate arising out of cases in 50+ countries.  
  • Created a “first of its kind” Brand Protection Liaison program which enhanced the Company’s in-country response to law enforcement.  
  • Designed and built the Company’s IP/Brand Protection program with more than 500 people in 190+ countries.

For David Gooder’s full biography, click here.


J.D., University of Arizona College of Law

Harvey & Company
Four Embarcadero Center, 14th Floor
San Francisco, CA 94111

T: 415-926-7776
F: 415-402-0058
E: trademarks@harvey.law

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